Analysis of Consumer Behaviour in Relation to the Product - services

Purchasing an important car like Austin Mini Cooper can be afforded best by the lavish mod-con segment of people. According to the theory of reasoned action, prudent traditionalists can be considered as the least likely consumers for the product. According to the theory of reasoned action, the product can be brought by people from middle to higher income group (Cohen, Prayag & Moital, 2014). A country which has higher GDP and the lifestyle of the people is very privileged can easily afford the product or car like Austin Mini Cooper. Thus, for people belonging to a progressive state can very conveniently afford the product. The most likely buyers for going to a local cafe for the regular breakfast and coffee are the group of progressive cosmopolitan. The least likely buyers who would go to local cafe for breakfast and coffee on a regular basis are the prudent traditionalist. In accordance with the factors such as the concern regarding limiting everyday's expenditure by people affects the buyer behaviour of the customer (East, Wright & Vanhuele, 2013).   A state where the people are more progressive and the lifestyle is very much hectic, people do not have time to prepare their own breakfast and have the habit of rushing for work. In those scenarios, the people of the state would prefer to have regular coffee and breakfast on a daily basis at a local cafe. The most likely buyer or consumer who would join a gym and fitness centre includes the progressive cosmopolitan as these sections of people prefer to accept progressive things in life and love to remain updated with the lifestyle. For this section of consumers, the social factors play an important role it eh buying behaviour (Foxall, 2014). These would include the perception of the society towards their outlook regarding their health and fitness in order to always be presentable in the social gatherings. The least likely group of consumers regarding this subject are the anti-establishment firebrand. This tribe of people does not need a life that is organized or predictable. For them, the psychological behaviour comes into play while buying the service or product as they basically do not care what people think of them or their appearances. Therefore, these sections of people have the least possibility to go to the gym for their fitness (Horner & Swarbrooke, 2016). The most likely consumer for buying beers from the local bottle shop and watching footie at home would include the anti-establishment firebrand. According to the motivation need theory, this section of the Australians find their needs to be fulfilled by enjoying their beers in their home environment and they do not consider faring well with other people. Thus, they would enjoy having their own space with their sort of relaxation and entertainment in their own way without any outside interference (Schiffman, et al., 2013). The least likely tribe to buy beers from a local shop and watching footie at home is the lavish mod-con as these groups of people will look forward to maintaining their social status and image by being in the finer places and situations. Thus, they will not opt for going to shop for beer at a local shop rather would opt to go to high-class clubs. In this case, the social factors play an important role in the buying behaviour of the lavish mod-con tribe (Schà ¼tte & Ciarlante, 2016). The most likely consumer tribe who would order food online through the providers like Panda Food or Menu log, etc are the progressive cosmopolitan as they prefer exploring changes and privileges. They relish the initiatives and facilities that they can get.   while the least likely tribe to farewell regarding online food ordering through various services are the ambitious savers as they watch every spending and expenditure who would prefer to prepare their own food in order to save money (Solomon, Russell-Bennett & Previte, 2013). In this case of ambitious savers, their behaviour towards saving money is affecting their decision regarding not buying food through online ordering. For the services like installing renewable energy like solar panels in the houses, the most likely consumer base would be ambitious savers as they would prefer to save energy and opt for renewable sources of energy in order to save expenditures. The psychological  Ã‚   factors along with the   Maslow hierarchy need theory is having a significant role in the buying behaviour of the ambitious savers as their needs regarding the obtainment of energy along with saving money, both are being satisfied (Wikstrà ¶m, et al., 2014). The least likely consumers group for availing the renewable energy like solar panels are the lavish mod-on as they do not think regarding the minimizing expenditures. The social conditioning factors play an important role for the lavish tribe as they need to have the best of luxuries and therefore, would not consider the ways to minimize energy and money use. The most likely consumer base for buying home ware products at DIY hardware stores like Bunnings are the activist egalitarians as their psychological factors relating to the traditions dominate their decision making of purchase (Schà ¼tte & Ciarlante, 2016). They are not impressed by the luxuries around them and would rather opt for buying products that they require from the DIY hardware stores. The least likely consumer base for buying products from the DIY stores is the lavish mod-con. Shopping at Big W would have the progressive cosmopolitan the most as they embrace multiculturalism and love to be around the multiculturalism spaces.   The least likely consumer base who would opt to shop at Big W is the disillusioned pessimists. The psychological factors play an important role in their buying behaviour as they have pessimist feelings regarding everything (Wikstrà ¶m, et al., 2014). They would not appreciate the offers that would be available at the store. The most likely consumer base for availing food services at fast food restaurants like McDonalds and KFC are the progressive cosmopolitan on which their psychological belief regarding availing all the privileges and services that a city has to offer them. These people believe in embracing every aspect of a progressive state. the least likely consumer base to avail the food services at fast food restaurants like KFC   and McDonalds are the ambitious savers who would have the their sense of saving money to consider which influences theory buying behaviour. Playing a poker machine at our local RSL or League's club on a regular basis will attract a consumer base like the lavish mod-con as their social and psychological factors to have the best and refined things and luxuries of life would attract them to have this privilege (Horner & Swarbrooke, 2016). The least likely consumer base for the service would be ambitious saver who would not prefer spending their money on these luxuries which would not let them gain anything tangible in return. Cohen, S.A., Prayag, G. and Moital, M., 2014. Consumer behaviour in tourism: Concepts, influences and opportunities.  Current Issues in Tourism,  17(10), pp.872-909. East, R., Wright, M. and Vanhuele, M., 2013.  Consumer behaviour: applications in marketing. Sage. Foxall, G.R., 2014.  Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide  (Vol. 3). Routledge. Horner, S. and Swarbrooke, J., 2016.  Consumer behaviour in tourism. Routledge. Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J., 2013.  Consumer behaviour. Pearson Higher Education AU. Schà ¼tte, H. and Ciarlante, D., 2016.  Consumer behaviour in Asia. Springer. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.  Consumer behaviour: Buying, having, being. Pearson Australia. Wikstrà ¶m, F., Williams, H., Verghese, K. and Clune, S., 2014. The influence of packaging attributes on consumer behaviour in food-packaging life cycle assessment studies-a neglected topic.  Journal of Cleaner Production,  73, pp.100-108.

Black reparations Essay Example | Topics and Well Written Essays - 1500 words

Black reparations - Essay Example The central claims and organising and legal principles of the reparations movement are laid out in the Black Manifesto. The Manifesto is premised on the historical fact that the United States was constitutionally founded on slavery and that the persistence of racial inequality and injustice in American society is derived from slavery. The Manifesto articulates the legal principle for reparations for African Americans. According to Wade Henderson, Executive Director of the Leadership Conference on Civil Rights, this principle affirms that for every wrong there is a remedy, and ... that remedy is not extinguished by time itself, particularly when the manifestations of the problem are current day and visible to all1. Judiciously, the Manifesto does not specify how to assess the damage for reparations, calling for congressional hearings to determine the basis for compensation. While the Manifesto implicates the US government as a principal benefactor and enforcer of slavery, it intentionally does not specify the form or forms of reparations, except to call for the establishment of a 'private trust', which may imply financial as well as other forms of restitution. Mazrui has delineated three categories of reparations considered during his membership of the Group of Eminent Persons. The Group was established by the Org anisation for African Unity (OAU) in 1992 to address reparations in the larger context of African slavery and colonisation. The categories, broadly defined, are 'capital transfer', 'skill transfer' and 'empowerment'. The first of the three is self-evident, implying financial compensation; the second concerns the acquisition of skills and presumably knowledge to compensate for the deprivation and underdevelopment caused by slavery and colonisation; the third, 'empowerment', calls for the apportionment to Africa of 'out of proportion power' in institutions like the World Bank and for veto authority in the Security Council of the United Nations. Within these three categories, reparations can take several forms. Historical context The call for reparations in the US is not of recent vintage. On his match through Confederate territory in 1865, General William Tecumseh Sherman issued Special Field Order No. 15 on 16 January which reserved land largely in the Sea Islands and on the South Carolina and Georgia coasts for the settlement of freed blacks. That year, nearly 40,000 former slaves settled on 400,000 acres in the 'Sherman Reservation ( Levitt, 1997). Although Sherman (and his contemporaries who advocated land distribution) did not define this as reparations, he ordered that each family of ex-slaves be given not more than forty acres of tillable land' and 'subject to the approval of the President of the United States, a possessory title in writing ( Matsuda, 1987). However, the terms of the land distribution were unclear. Was the federal government leasing or giving title of the land to the ex-slaves When the Bureau of Refugees, Freedmen and Abandoned Land (aka the Freedmen's Bureau) was established in March 1865, Congress authorised it to lease confiscated or abandoned lands to former slaves who would have the option to 'purchase the land and receive such titles thereto as the United States can convey'. But President Johnson undermined the Bureau's efforts by ordering the restoration of property to the former Confederates he had pardoned. In

Arabic Knowledge Essay Example | Topics and Well Written Essays - 250 words

Arabic Knowledge - Essay Example The knowledge of the Greeks, which was passed down to the Romans, would have been doomed to oblivion. However, due to the Arabs’ study of Greek knowledge and their distance from the effects of Rome’s downfall, many of the Greek studies in the humanities, sciences and mathematics were saved. In the study of humanities, the Arabs were able keep texts of philosophy in reference to renowned Greek philosophers Plato and Aristotle. Arab scholars such as Ibn-Sina or Avicenna and Ibn Rushd or Averroes were able to preserve the philosophical teachings of Aristotle and Plato with their own understanding and interpretation of their philosophical concepts. This led to the development on Neoplatonism and Aristotelianism, which later on was adopted by Christian monk-philosophers like Augustine of Hippo and Thomas of Aquinas. Western philosophy was possible due to the Arab preservation of Greek classical philosophy as the Roman Empire dissolved by the barbarian invasions and